Get to grips with how social media works and start feeling the benefit of engaging openly and regularly with customers and boosting trade.

• Identify the advantages to your business of a social media strategy
• Introduction to the power and potential it has to add value to you & your business
• The various platforms to consider
• The need to develop engagement and the social media conversation with customers
• Getting set up and the basics. Predominantly looking at Facebook and Twitter but also exploring other channels e.g. You Tube and Instagram
• Clear ideas of what, how and when to post
• Tools and methods to optimise time spent on social media activity
• Developing a plan and strategy