Get to grips with how social media works and start feeling the benefit of engaging openly and regularly with customers and boosting trade.
- Identify the advantages to your business of a social media strategy
- Introduction to the power and potential it has to add value to you & your business
- The various platforms to consider
- The need to develop engagement and the social media conversation with customers
- Getting set up and the basics. Predominantly looking at Facebook and Twitter but also exploring other channels e.g. You Tube and Instagram
- Clear ideas of what, how and when to post
- Tools and methods to optimise time spent on social media activity
- Developing a plan and strategy